A story of identity, passion, and heritage.
A story of identity, passion, and heritage.
Born in 2019 with the collection of scarves representing Naples’ districts – which, by adopting a stadium aesthetic, narrate a sense of belonging and loyalty to the city.
The name comes from the encounter between two worlds: on one side, a song by Sergio Bruni, a symbolic voice of Neapolitan musical tradition; on the other, a popular expression we used as kids, “vienemenzuonno frà,” a form of wonder and admiration in front of something beautiful, strong, unattainable.
Music, colors, scents, and a thousand facets are transformed into chromatic palettes, symbols, and visual narratives, evolving to include knitwear, jersey, and leather garments.
Each creation stands out for its contrasts: silkscreened motifs and jacquard fabrics dialogue with the fluidity of
silk and the strength of structured materials.
Artisanal
Our artisanal collection is born from the hands of local artisans.
Each garment is produced in small quantities, with slowness and care, because what is made with care does not need haste.
Within every stitch, every seam, lies the passion of those who still believe in the value of things well made.