Born in 2019 with the collection of scarves representing Naples’ districts – which, by adopting a stadium aesthetic, narrate a sense of belonging and loyalty to the city.

The name comes from the encounter between two worlds: on one side, a song by Sergio Bruni, a symbolic voice of Neapolitan musical tradition; on the other, a popular expression we used as kids, “vienemenzuonno frà,” a form of wonder and admiration in front of something beautiful, strong, unattainable.

Music, colors, scents, and a thousand facets are transformed into chromatic palettes, symbols, and visual narratives, evolving to include knitwear, jersey, and leather garments.

Each creation stands out for its contrasts: silkscreened motifs and jacquard fabrics dialogue with the fluidity of
silk and the strength of structured materials.