VIENMNSUONNO1926 is a self-produced brand founded by Massimo Parisi and Annalia De Falco.
Small production, great passion: a visual narrative that originates from the soul of Neapolitan culture, where irony becomes identity and craftsmanship merges with the street.
The name is rooted in two different but complementary worlds: on the one hand, a song by Sergio Bruni, an iconic voice of classic Neapolitan music; on the other, a street idiom, used to describe something beautiful, unique, "unreachable."
When someone did something extraordinary, you would reply: "vienemenzuonno frà."
An expression that combines irony, belonging, and pride.
Born in 2019 with scarves depicting the neighborhoods of Naples – which, recalling stadium aesthetics, conveyed a sense of belonging and loyalty – the project has evolved to include caps, knitwear, jersey, and leather.
Each creation stands out for its contrasts: screen-printed motifs and jacquard fabrics dialogue with the fluidity of silk and the strength of structured materials.
Naples remains an inexhaustible source of inspiration
Its culture, legends, history, and traditions are the crucible in which each creation takes shape.
It's a visual language made of bold graphics and craftsmanship, where lightness meets matter, and detail becomes identity.
Each piece is designed as a story to be worn, capable of blending memory, gesture, and symbol.
It is beauty when it dresses like a memory,
It is rebellion when it hides behind a balaclava.
It is faith that becomes a stadium scarf, devotion that resembles the Madonna, myth that becomes Parthenope.
It is reality that becomes fiction, and fiction that returns to reality.
