"Naples isn't just a story, it's an experience.
Amidst the alleys and sounds of the Nir Nir alley, threads are born that become stories."
Dadamax x Vienmnsuonno1926
Embroideries and silks that transform the city's noise into timeless art.
Dadamax's goal is to give new life to vintage blazers and other historic menswear items.
Now, thanks to the collaboration with @vienmnsuonno1926, these blazers merge with art, embroidery, and precious Neapolitan silks. Each thread tells the sounds of the alleys, the warmth of the colors, the energy of the markets and neighborhoods, transforming the city into a wearable accessory, a small piece of Neapolitan culture to carry with you.
The capsule collection is available from Friday, October 24th at
London Store Official, Via Nilo 33, Naples.
