"A passionate story"
During the "Miez'a Via" event in Milan, Voiello and Vienmnsuonno1926 presented a capsule collection of six items (foulard, hat, shirt, shopper, t-shirt, and beach towel) that tells of an authentic encounter between different worlds: the classicism of the most iconic pasta factory in the South and the pop, poetic, and visionary perspective of the Neapolitan collective.
A project born in collaboration with @marimo.agency, which celebrates Naples as a crossroads of stories, flavors, and identities.
The objective is not only aesthetic but narrative: to reinterpret tradition through the lens of the present, restoring pasta — and the city — to its role as a living and evolving cultural symbol.
The images by @samalexandergregg, an English photographer in love with Naples, capture the soul of the project: daily gestures, sincere glances, Mediterranean light. A visual narrative that combines elegance and truth, style and feeling.
Art direction and styling are by Vienmnsuonno1926, and the video that tells the love story is produced by @anartica.film.
A collective project, suspended between art and tradition, which confirms that Naples is not just a place, but a universal language.
